How To Sell Digital Products on Patreon

Patreon has opened up a new avenue for creators to monetize their work through the sale of digital products. This platform, traditionally known for its membership-based model, now allows you to put a price tag on your digital creations ranging from videos and podcast episodes to images, and other downloadable content.


It's a direct and meaningful way to earn money and engage with your audience.

Selling digital products on Patreon not only unlocks new revenue streams, but it also provides your fans with a new way to support your work.

Whether you're an established creator looking to diversify your income or just starting out, offering digital goods can be a lucrative component of your creative business.

Basics of Patreon

Patreon has reshaped how digital goods are sold and enjoyed by offering creators a platform that integrates commerce with a unique membership model.

You're entering a space that not only allows you to sell content but also to nurture a community of engaged supporters.

Patreon's Role in Digital Commerce

Patreon serves as a bridge between you, the creator, and your audience by streamlining the sale and distribution of digital products. Whether you're selling videos, podcast episodes, music, or any digital file, Patreon's system simplifies the process.

Fans can purchase and enjoy your content on any device, amplifying your creative reach and allowing you to monetize your work effectively.

Membership Model Explained

The membership model is Patreon's core feature, where supporters pay a subscription fee to access exclusive content. Think of it as a fan club where members get special perks, and you get a steady income stream.

The model's flexibility allows you to tailor membership tiers with different levels of access and benefits, ensuring that there's something for every kind of supporter.

  • Basic Access: For example, a general support tier with access to behind-the-scenes posts.
  • Premium Content: A higher tier could include early video releases or special episodes.
  • Exclusive Interaction: The top tiers might offer direct chats with you or input on upcoming content.

Patreon for Creators

If you're a creator, Patreon provides tools to manage memberships and sell digital products with ease. You're given a dashboard to track sales, memberships, and engagement, helping you understand your audience better.

Plus, by leveraging Patreon's Shop feature, you can sell products directly to both members and non-members, expanding your revenue potential beyond the membership model.

Setting Up Your Patreon Page

Your Patreon page is the foundation of your digital content business, where you'll connect with fans and sell your products. A well-structured page with clear membership levels and an integrated shop can set you apart and open direct revenue streams.

Creating an Engaging Creator Page

When you start, choose a profile photo that represents your brand—this image should be 1024px by 1024px for the best display.

Tailor your creator page to showcase your unique selling points and give visitors a reason to support your creative work. Include a compelling cover photo, a detailed “About” section, and high-quality examples of your work.

Setting Membership Levels

Structure your membership levels with care, offering a range of benefits that add value to your supporters. Each level should provide specific rewards—like early access to content or exclusive items. Use a format like this:

  • Basic Supporter ($5/month): Early updates.
  • Premium Access ($10/month): Everything in Basic plus behind-the-scenes content.
  • VIP Experience ($20/month): All of the above, plus live Q&A sessions.

Shop Tab and Listings

You can set up a shop tab on your creator page to sell digital goods like audio files, videos, and images.

To get started, upload your product, set a price, and it will appear in your shop for fans to purchase. There are no listing fees, making it hassle-free to start selling. Your first product determines the opening of your shop tab, so make it count.

Product Offerings

Setting up your digital storefront on Patreon is straightforward. Focus on what you're passionate about and let your creativity flow into the products you offer. Here's a breakdown of the types of digital goods that are popular on the platform and how to craft content that stands out.

Types of Digital Products to Sell

When you're deciding on what to offer, the possibilities are endless. Most Patreon creators find success with:

  • Videos: Feature films, documentaries, or instructional series.
  • Podcast Episodes: Your regular programming or special editions for members.
  • Audio: Music tracks, sound effects, or audiobooks.
  • Images: Photography, digital art, or graphic designs.
  • Downloadable Files: eBooks, PDFs, templates, or 3D printing files.

These offerings can be tailored to fit any niche and audience interest.

Developing Exclusive Content

Your exclusive content not only needs to hook your audience but also provide them with something they can’t get anywhere else. Consider:

  • Behind-the-Scenes Footage: Showcase your process or life beyond the main content.
  • Extended Cuts: Offer longer versions of your popular videos or music tracks.
  • Interactive Material: Worksheets, tutorials, or challenges that engage your audience.

Developing content exclusive to Patreon nurtures a sense of community and value among your patrons.

Pricing Strategies

Crafting a pricing strategy for your digital products on Patreon is a must for balancing your earnings potential with the value offered to your patrons. You'll want to set a price that reflects your work's worth and entices supporters to engage.

Determining the Right Price

When setting prices, take stock of the time, effort, and costs involved in creating your digital products.

Analyzing the market is key—look at competitors and similar offerings to gauge what patrons are willing to pay. Remember to consider your audience's income brackets to ensure your products are accessible.

  • Costs: Consider production, hosting, and transaction fees.
  • Value: Price according to the value it provides to your audience.
  • Comparison: Look at similar creators for a ballpark figure.

Offering Free Trial and Early Access

Intrigue and engage potential buyers by offering free trials or early access to content.

  • Free Trial: This entices new patrons and demonstrates the value of your product.
    • Consider a time-limited or feature-limited preview of your product.
  • Early Access: Rewarding loyal patrons can create buzz and incentivize memberships.
    • Offer new products to existing patrons first as a token of appreciation.

These tactics can provide immediate value to your supporters while boosting your long-term earnings through increased patron engagement and retention.

Sales and Distribution

To effectively sell digital products on Patreon, you need to focus on the seamless upload of your content and the secure management of payments and checkout processes.

Upload and Format Your Digital Products

Upload: You can start by uploading your digital products, such as videos, music, or downloadables, directly to Patreon. Interpret your files into the supported formats to ensure your audience can access them without issues. For example, videos are typically in MP4 format, and audio files in MP3.

Format: Make your offerings attractive by formatting them neatly. You may need to add thumbnails for videos, preview images for artwork, and a well-structured text description that highlights what the buyer will receive.

Managing Payments and Checkout

Payments: Ensure that the payment setup on Patreon is clear and functional. You can set the price for each digital product, and Patreon assists in handling the transaction. Your revenue, minus Patreon's cut, is then processed and paid out to you.

Checkout: The checkout experience should be as smooth as possible for your customers. They'll be able to add products to their cart and proceed to a simple checkout process. Patreon supports multiple forms of payment, including credit card transactions and PayPal, making it easy for your audience to support you.

Frequently Asked Questions

Here's the answers to some common questions about selling on Patreon.

What types of digital goods are most successful on Patreon?

You'll find that exclusive content like behind-the-scenes videos, high-resolution images, advanced access to work, tutorials, and personalized goods tend to perform well. The key is to offer content that adds value to your audience's experience and is aligned with your creative brand.

How can I use the Patreon platform to sell eBooks?

On Patreon, you can sell your eBooks by uploading them as digital files to your creator page. Create different tiers of membership that include your eBooks as part of the rewards. Be clear about the value your books offer and ensure they're easily accessible to your subscribers.

What strategies can I use to effectively market my digital products to my Patreon audience?

Leverage social media and existing networks to promote your Patreon page and digital products. Offer teasers of your content to entice potential patrons, and engage with your community regularly.

Consider exclusive deals or limited-time offers to encourage subscriptions, and always highlight the uniqueness of your digital products.

Rich Kainu

Article by

Rich Kainu

Rich Kainu is the founder and a main contributor to Deal In Digital. He has over 12 years of experience in digital product creation, sales, and marketing as well as content creation strategies..

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