How to Sell Courses On Shopify

Selling online courses on Shopify opens up unique opportunities for entrepreneurs and educators looking to monetize their knowledge. Shopify, primarily known for e-commerce, also serves as a robust platform where you can host and sell courses directly to your audience.


By leveraging Shopify's integrated tools and storefront, you have the power to streamline the sales process, manage content, and scale your online course business all in one place.

Hosting your course on Shopify means you benefit from a secure and customizable environment that aligns with your brand.

Whether you're creating your first course or looking to move an existing catalogue to a more dedicated platform, Shopify can cater to your needs.

Setting Up Your Shopify Store

To successfully sell courses on Shopify, you'll need a well-structured online storefront. This requires creating a secure account, tailoring your website with a suitable template, and integrating course-specific features such as pages and membership access.

Creating a Shopify Account

First things first, you'll want to set up your Shopify account. Head over to Shopify's website and click on the Start free trial button. You'll be prompted to enter your email address, and then you'll choose a password and your store name.

The store name becomes part of your default Shopify domain, so make it relevant to your online course business.

Customizing Your Store with Templates

Once your account is active, it's time to give your online store some character. Shopify provides a wide range of templates, both free and paid, designed to cater to different business needs. Navigate to the

Theme Store and select a template that aligns with the aesthetic and functionality you're aiming for. You can preview templates and customize them without any coding knowledge, simply by using Shopify's built-in customization tools.

Adding Pages and Membership Features

Your courses need a home, which means adding pages to your Shopify store is essential. In the Shopify dashboard, go to the Pages section to create new pages for each course you offer.

To turn your content into something special, consider using a blog page to detail course information, utilize the rich text editor to add images or videos, and make sure the checkout process is seamless for customers.

For exclusive course content, setting up a membership feature is key. You can do this by creating a members-only area on your website, which customers can access after purchasing a membership.

Implementing apps from the Shopify App Store, like customer accounts and content-restriction tools, will allow you to manage memberships and protect your course materials effectively.

profitable online course niche

Integrating Course Platforms

Integrating a course platform with your Shopify store streamlines your course selling process. This can significantly enhance the user experience for both you and your customers.

Using Shopify Apps for Course Management

Shopify's App Store is your first stop for finding apps that help manage and sell courses directly from your storefront.

Apps like LearnWorlds or Thinkific can be easily installed to your Shopify store, enabling you to handle course creation, marketing, payments, and student access all within the Shopify ecosystem.

Exploring External Tools and Integrations

You're not limited to just Shopify Apps for selling your online courses. External tools can offer more specialized features beyond what's available in the Shopify App Store.

For example, using an external course platform often provides advanced student analytics, custom branding, and detailed course progress tracking.

Thinkific, LearnWorlds, and Other Providers

Thinkific and LearnWorlds are stellar examples of providers that allow for deep integration with your Shopify store. They let you create a seamless experience for selling and managing your online courses, offering a breadth of features from course creation to certification issuance.

What these providers offer:

  • Thinkific: Easy integration with Shopify, enabling you to connect your courses with your store in a few steps.
  • LearnWorlds: It provides a rich set of tools to create engaging courses that integrate seamlessly with Shopify.

By exploring these platform integrations, you'll be able to select the best option that fits your course business model and enhances your ability to sell and manage your online courses effectively.

online course promotion

Marketing Your Course

To effectively sell your courses on Shopify, you need a solid marketing strategy that showcases your expertise, leverages the power of social media, and utilizes analytics to enhance your sales effort.

Building Your Brand and Expertise

You're not just selling a course—you're selling yourself as an expert. It’s crucial to establish a credible brand that resonates with your target audience. Start by sharing valuable content related to your course topic across various platforms.

This can include blog posts, educational videos, and webinars. Consistently delivering high-quality content positions you as an authority in your field and helps to build trust with potential students.

Leveraging Social Media and Content Marketing

Social media isn't just for keeping up with friends—it's a powerful tool for digital marketing. Create and share compelling content on platforms where your potential customers are most active. Use social media marketing strategies to engage with your audience:

  • Share snippets of course content to tease what you offer.
  • Create infographics and quotes that are easy to share.
  • Implement SEO optimization techniques on your blog to improve visibility.

Keep your content varied to maintain interest, and don't hesitate to use paid promotions to extend the reach of your best material.

Using Analytics to Drive Traffic and Sales

Analytics are your roadmap to understanding what's working and what isn't in your marketing efforts. Track the performance of your sales pages, blog traffic, and social media engagement. Tools like Google Analytics can help you identify:

  • Which marketing channels bring in the most traffic.
  • Visitor behavior on your site (like which pages they visit and how long they stay).
  • Conversion rates of your sales pages.

Adjust your strategy based on this data to optimize traffic and boost sales. 

doing online course

Optimizing Sales and Pricing

When selling courses on Shopify, setting the right price points and managing sales strategies are essential for maximizing profits.

You’ll want to consider how you can create pricing models that are attractive to your customers, implement Shopify’s built-in payment gateways, and use discounts and subscription models to drive sales.

Creating Attractive and Profitable Pricing Models

Choosing the right pricing model for your online courses is crucial. You should assess your course's value, the cost to produce it, and your target market's price sensitivity. Here are common pricing strategies:

  • Free or Low-Cost Mini-Courses: Generate leads and upsell more comprehensive offerings.
  • Mid-Cost Courses: Suitable for multi-day content that provides more in-depth learning.
  • Premium-Priced Masterclasses: Offer these for specialized, high-value content.

These models can be used individually or combined to offer a pricing ladder that encourages students to progress to higher-value content.

Utilizing Shopify's Payment Gateways

Shopify supports a variety of payment gateways which you can leverage to make the payment process seamless for your customers. When setting up your course sales, consider these points:

  • Make sure your payment gateway supports multiple currencies if you have a global audience.
  • Utilize Shopify's ability to integrate with major gateways like PayPal, Stripe, and Shopify Payments.
  • Ensure that the checkout experience is smooth to prevent cart abandonment.

Remember, a reliable payment process can greatly influence a customer’s decision to complete a purchase.

Managing Discounts and Subscriptions

Offering discounts and subscription-based pricing can be a powerful way to increase course enrollments. Here’s how to implement them effectively:

  • Time-Limited Discounts: Create urgency and encourage immediate purchases. E.g., “Save 20% if you enroll by Friday!”
  • Bundled Course Discounts: Offer better value for purchasing multiple courses at once, enhancing customer lifetime value.
  • Subscription Models: Allow continuous access to a series of courses. This can increase customer retention and predict revenue.

When setting up discounts, be mindful of your overall margins to ensure your discounts don’t eat into your profits. Subscriptions should be priced to balance recurring revenue with the perceived continuous value to the customer.

Frequently Asked Questions

Selling online courses through Shopify can be straightforward, but it's common to have questions as you begin. Here's what you need to know.

What steps are involved in creating and selling an online course on Shopify?

You'll start by creating content for your course and setting up a Shopify store if you don't have one.

You'll then upload your course content to pages or a blog on your site, and protect the content in a members' area. Finally, you'll set up a payment system for customers to purchase access to your course materials.

Is it possible to sell online courses on Shopify without incurring costs?

While Shopify does have a subscription fee for hosting your online store, you can start on a free trial basis. However, keep in mind that long-term use will require selecting one of the paid plans to continue selling your courses.

What apps can be used to streamline the process of selling courses on Shopify?

Apps like Thinkific and LearnWorlds can be integrated into your Shopify store to help synchronize and manage your online course offerings. These apps often provide tools to make the selling process more efficient and user-friendly.

Which plugins are recommended for hosting and selling an online course on Shopify?

For hosting and selling online courses directly from your Shopify store, you can use membership plugins or learning management system integrations like Thinkific, Teachable, or LearnWorlds to facilitate the course management, content delivery, and access control.

Rich Kainu

Article by

Rich Kainu

Rich Kainu is the founder and a main contributor to Deal In Digital. He has over 12 years of experience in digital product creation, sales, and marketing as well as content creation strategies..

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