Strategies to Sell Your PLR Digital Product

Selling PLR digital products has become a lucrative avenue for entrepreneurs looking to tap into the digital product market. The beauty of PLR, which stands for Private Label Rights, lies in the flexibility it offers.

selling strategy

You can purchase these products and then modify, rebrand, and sell them as your own, creating a potential stream of passive income without the heavy lifting involved in product creation.

But like any other market, the digital realm is competitive, which is why having a robust set of marketing strategies is key for success.

As you carve your niche in the digital product market, remember that quality and presentation matter. Even though PLR products grant you the initial content, personalizing and enhancing them can set you apart.

It's essential to invest time in creating compelling product descriptions, eye-catching visuals, and user-friendly interfaces. Your goal is to build trust and establish your brand as a reliable source for quality digital goods, ultimately maximizing your revenue in the PLR space.

Preparing Your PLR Product for Sale

Before you start selling your PLR digital product, it's vital to ensure it stands out in the market. 

Quality Enhancement

Your PLR product’s quality is paramount. Begin by thoroughly reviewing the content for accuracy and relevance, ensuring it provides real value to your customers. Here are the areas to check:

  • Content Accuracy: Verify facts and statistics.
  • Current Trends: Update content to reflect current industry trends.
  • Grammar and Spelling: Proofread to eliminate errors.

Rebranding and Customization

Rebranding gives your PLR product a unique identity. By customizing the content, you're making it your own and differentiating it from competitors. Keep these points in mind:

  • Visual Elements: Incorporate your logo and color scheme.
  • Voice and Tone: Adjust the writing to match your brand’s style.
  • Personal Touch: Add your insights or case studies to enhance value.

Packaging and Bundling

How you package your PLR product can significantly impact its perceived value. Combine related products and create bundles to offer more comprehensive solutions for your customers. Here are some tips:

  • Professional Presentation: Use high-quality graphics for covers and promotional materials.
  • Bundle with Care: Group together complementary products for a more attractive offering.
  • Clear Descriptions: Provide detailed and clear descriptions for each bundled item.

Choosing the Right Platforms

Selecting the best platforms for selling your PLR (Private Label Rights) digital products is key for reaching your target audience and maximizing your sales potential. 

Digital Product Marketplaces

Popular Marketplaces:

  • E-junkie: Offers streamlined services for selling all types of digital products. It's affordable and integrates with various payment options.
  • Sellfy: A user-friendly option that caters to creators who want to sell digital goods, subscriptions, and physical products.


  • Broad audience access
  • Built-in payment and download services


  • Research: Look for marketplaces that align with your niche.
  • Visibility: Leverage provided tools to improve your product’s discoverability.

E-Commerce Integration

Choice Platforms:

  • Shopify: Ideal for building a standalone store and customizing your customer's shopping experience. Offers extensive theme options and apps.
  • WooCommerce: A WordPress plugin that's perfect for integrating e-commerce into your existing blog or website.

Why Use Them:

  • Better brand control
  • Ability to incorporate advanced analytics and SEO

How to Optimize:

  • Ensure your website or blog is user-friendly and mobile-responsive.
  • Use SEO best practices to drive organic traffic.

Social Media and Blogs

Utilizing Social Platforms:

  • Facebook: Harness Facebook Shop and Marketplace to promote and sell directly on the platform.
  • Instagram: Utilize Instagram Shopping features to showcase products in posts and stories.

Leveraging a Blog:

  • Position yourself as an authority by providing valuable content related to your PLR products.
  • Include strong call-to-action (CTA) prompts to guide readers towards your product pages.

Effective Strategies:

  • Regular posts and updates to build a following
  • Engaging directly with your audience to foster trust

Your choice should be based on where your potential customers are most likely to visit and engage with your content.

Marketing Your PLR Product

Successfully selling your PLR products requires an effective marketing strategy that taps into various channels to reach potential customers. 

Building an Email List

First things first: you need to start building an email list. An email list is a powerful tool that lets you directly engage with interested parties.

Start by creating a lead magnet, something that your target audience can't resist and offer it in exchange for their email addresses.

A high-value eBook or an exclusive video tutorial related to your PLR products could serve as great incentives. Once your list starts growing, send regular newsletters with valuable content and include information about your newest PLR offerings.

  • Key Actions:
    • Offer a compelling lead magnet.
    • Use sign-up forms on your website and landing pages.
    • Keep your subscribers engaged with valuable content.

Affiliate Marketing Techniques

Affiliate marketing can be a game-changer for your PLR product sales. By partnering with affiliates, you're leveraging their audience and marketing skills at no upfront cost.

Handpick affiliates who align with your niche and who have an established presence, whether on a blog, YouTube or social platforms. Offer them a generous commission to incentivize the promotion of your digital products.

  • Best Practices:
    • Choose affiliates in your niche for relevant leads.
    • Provide affiliates with all the promotional materials they need.
    • Set up a clear and attractive commission structure.

Leveraging Social Media

Social media platforms like Facebook and Instagram are not just about sharing personal moments; they're a marketplace buzzing with potential buyers. Use targeted social media posts to share insights, teasers, and user testimonials about your PLR products.

The idea is to tell a compelling story that appeals to your followers and prompts them to learn more about your products. Regularly posting high-quality content along with the right hashtags will increase your reach and help you connect with more interested buyers.

  • On platforms like Facebook and Instagram:
    • Utilize storytelling and customer testimonials in your posts.
    • Use relevant hashtags to increase discoverability.
    • Engage with your followers and respond to comments promptly.

Sales Strategies

When selling your PLR digital product, it's critical to have a robust strategy in place that guides potential customers through your sales process and maximizes revenue opportunities at each stage.

Creating a Compelling Sales Funnel

Your sales funnel is the journey potential buyers take, starting from awareness all the way to purchase. To optimize this path:

  • Awareness: Use targeted ads and social media posts to attract leads.
  • Interest: Provide detailed product descriptions and benefits to pique curiosity.
  • Decision: Offer testimonials and comparisons to assure quality and value.
  • Action: Ensure a smooth checkout process with clear calls-to-action (CTAs).

Upselling and Cross-Selling

Increase your average order value by:

  • Upselling: Suggesting premium versions of the PLR content at checkout.
  • Cross-Selling: Recommending complementary products that enhance the original purchase. For example, offering a content marketing guide with a PLR eBook on the same topic.

Offering Free Content as Lead Magnets

Free content can be your hook to capture leads:

  • Provide free samples, such as a chapter of your PLR ebook or a mini-course, enticing customers to sign up for more.
  • Use these lead magnets to build your email list, creating a direct line to pitch your full products.

Post-Sale Practices

After successfully selling your PLR digital product, the journey doesn't end there. It's important to keep your customers satisfied and engaged, gather their feedback, and continually update your product to stay relevant.

Customer Engagement and Support

Actively engaging with your customers can lead to higher retention rates and word-of-mouth referrals. Provide excellent customer support by:

  • Responding promptly to inquiries or issues.
  • Offering helpful resources such as tutorials or FAQs.
  • Creating a community forum or a Facebook group to foster customer interaction.

These actions help maintain a strong branding presence and encourage customers to come back for more.

Gathering Feedback and Testimonials

Feedback is invaluable for improving your PLR products and for future marketing. Encourage customers to share their experiences by:

  • Sending surveys or feedback forms.
  • Requesting testimonials, which can serve as social proof.
  • Making it easy for them to contact you with thoughts or suggestions.

Highlight positive testimonials in your marketing efforts to attract new buyers interested in resell rights or other PLR offerings.

Continual Product Updates

The digital product landscape is always evolving, so your PLR products should too. Keep them up-to-date by:

  • Regularly incorporating user feedback.
  • Updating content to reflect the latest trends and information.
  • Offering current customers discounts on updated versions to boost loyalty.

Through these steps, your PLR product remains a competitive and appealing option for both existing and potential customers.

Frequently Asked Questions

Here's the answers to some common questions about selling PLR products.

What are effective methods for marketing PLR digital products online?

To market your PLR digital products, it's crucial to understand your audience and tap into the power of social media advertising to reach potential customers.

Additionally, email marketing campaigns can help nurture leads and convert them into buyers by offering valuable content and relevant offers.

How can I successfully sell my PLR eBooks on Amazon?

To sell PLR eBooks on Amazon, ensuring the content is unique and properly rebranded is vital to comply with Amazon's policies. Moreover, optimizing your book listing with researched keywords and compelling book descriptions can enhance visibility and attract more buyers.

Which platforms are most suitable for reselling PLR digital products?

Platforms like Gumroad and Sellfy offer user-friendly interfaces for selling PLR products. Choosing the right platform depends on your business model and where your target audience is most likely to engage with your PLR content.

Is it possible to leverage Etsy as a marketplace for selling PLR products?

Yes, you can leverage Etsy to sell your PLR products, especially if they are craft-related or can be used as resources for other creators.

Just make sure to stand out by creating unique cover designs and presenting the content attractively to potential buyers.

Rich Kainu

Article by

Rich Kainu

Rich Kainu is the founder and a main contributor to Deal In Digital. He has over 12 years of experience in digital product creation, sales, and marketing as well as content creation strategies..

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